®Cost per cup, not just price per kilo
When you deal with the B2B market, the first question put to a coffee roaster is almost always the same: “How much does this coffee cost per kilo?” It is a fair question for anyone running a business, but it risks diverting attention from the financial figure that really matters to a venue: the yield per cup.
Buying a coffee and saving a few euros per kilo looks like an immediate advantage. However, in the daily routine of a bar counter, low-quality green coffee or uneven roasting have precise operational consequences: higher doses are needed to give the cup body; more waste is generated by constantly re-adjusting the grinder; and the number of espressos that can actually be obtained from a 1 kg bag goes down.
Margin at the bar is not made by cutting the quality of the raw material, but by eliminating waste and ensuring consistency. A carefully roasted blend gives you more cups per kilo and does not make you throw product away.
That is why, in B2B, we at Fontana Caffè think in cost per cup: ESE pods in packs of 50, in two lines — Premium and Classico. One pod for each cup, with no dosing to adjust. Made in Italy.
The taste of Italy
Fontana Caffè® is an Italian coffee brand with two lines: Premium (black pack) and Classico (green pack). Made in Italy.
We serve consumers online as well as cafés, restaurants and companies (B2B).
